Since 2023, when travel to Hawaii came back after COVID, we have shared the latest from Hawaii with Japanese viewers in two videos a week. Minna no Aloha-chan has grown together with our viewers into a home for people who love Hawaii.
Growing fast on Instagram and our website
Instagram followers grew from about 2,500 at the end of September to over 4,200 in November, more than 1.6x in about six weeks. We also published 42 new articles in the last two months (325 in total).
We launched a Hawaii restroom map
In November 2026 we launched the "Aloha-chan Hawaii Restroom Map", made to help Japanese travelers. It shows the nearest restrooms and walks you there. On launch day our site had more than ten times its usual traffic, which shows how much travelers want this. See the map
Figures as of Nov 2026 (page views and readers: Google Analytics). A short spike on Nov 4–6, when the toilet map went viral, is excluded.
Made for Japanese travelers to Hawaii
- “Minna no Aloha-chan” exists for one audience: Japanese travelers visiting Hawaii. Our YouTube videos, website, Instagram and radio show are all in Japanese, made for people planning their trip from Japan.
- You do not need to speak Japanese. Write to us in English; we create the Japanese posts, videos and articles. For text ads, our AI option ($5) turns your English into 3 Japanese versions.
See our work in English
Our site is in Japanese. These links open it with Google Translate (machine translation).
Who you reach: Japanese travelers 45+届けられる人
In 2026, the Hawaii Tourism Authority named "Active Seniors (60s–70s)" as a key audience in Japan: "prosperous, time-rich, multi-gen family travelers."
Men | around 60
Back in Hawaii again, at his own pace
- Who
- Has more time and money now that work has slowed down. Has been to Hawaii five times or more.
- With
- His wife; sometimes children and grandchildren too.
- Looks up before the trip
- Golf courses, rental cars and getting around, steak and breakfast spots, senior discounts
Good fit forgolf courses and golf tours, rental cars, restaurants, fishing and cruise tours
Women | around 50
Plans the trip and brings family or friends
- Who
- Loves Hawaii and keeps coming back. Decides where to go before she leaves Japan.
- With
- Her husband, friends or her daughter.
- Looks up before the trip
- Shopping, cafes and restaurants, where the restrooms are, hula and events, the trip budget
Good fit forrestaurants and cafes, shops, spas and salons, hula lessons, tours and activities
Japanese visitors to Hawaii, by the numbers
They spend most on shopping, then food, sightseeing and the beach. Most travel as a two-generation family, then as couples.
We reach them
- About 65% of our YouTube viewers are 55 or older (Nov 2026).
- Men and women are about half and half, so you reach both.
- Our videos and articles answer what they look up before the trip: getting around, restrooms, golf, money. Your business appears right when they are planning.
Sources: Hawaii Tourism Authority, 2026 Spring Tourism Update (Japan) (repeat rate, stay, spending, key audience); Hawaii Tourism Japan survey (May 2025, 5,957 people living in Japan: gender, age, travel style, spending); Minna no Aloha-chan YouTube Analytics.
Start free: we share your news無料のお知らせ
Post
Press release
Free
Send us your news, such as new menu items, new products, events or campaigns, in English or Japanese. We write the post in Japanese and share it with Japanese travelers on our Instagram (@alohachan_hawaii). No registration needed, but we may review the content.
Example: JAL special fares to Honolulu
Send your newsVideos, articles and radio動画・記事・ラジオ
We visit and film your business, then introduce it in Japanese to travelers from Japan on YouTube, Instagram, our site and our radio show.
Video
YouTube long video
from $900 + TaxWe film your business and make one 10–15 minute video.
Example: Hula Grill Waikiki (breakfast restaurant)
Ask about thisVideo
We film your business and post one collab Reel.
Example: Reel on a poke counter
Ask about thisVideo
YouTube Short
from $150 + TaxWe film your business and make one YouTube Short.
Example: Short on a poke counter
Ask about thisArticle
Blog article
from $150 + TaxWe film your business and write one article.
Example: Article on Hula Grill Waikiki (Google Translate)
Ask about thisAudio
Radio show
from $150 + TaxA 10–13 min episode only about you, on Spotify, Apple Podcasts, Amazon Music and Instagram. Monthly at most.
Example: Episode on Ross Dress for Less Waikiki
Ask about this- Starting prices; we quote based on what you need (US dollars, tax not included). Combine for 2 items 5%, 3 items 10%, 4+ items 15% off.
- Everything is labeled "PR" and we report the numbers after 30 days. No extra charge for filming in Waikiki and Ala Moana.
Ad spaces on our site (text ads)サイトの広告枠
Show a short text ad (headline, description and link) for 30 days on our articles or toilet map, read by Japanese travelers. Every space is text only and shows on both phones and computers. Ads in Japanese work best: write yours in English and add our AI option ($5) for 3 Japanese versions. Add a reader offer, such as a campaign price, and it stands out under your ad, labeled "特典" (special offer). This is optional. Apply online with a card at any time.
Toilet Map
$300 + Tax per 30 days
Shown on the opening screen of the toilet map, not during navigation. Only one advertiser at a time.
Save with a longer plan
- 3 months
$900$810Save $9010% off - 6 months
$1,800$1,440Save $36020% off
See a sample
Sample
- Available (from Nov 13, 2026)
End of articles
$30 + Tax per 30 days
Shown at the end of each article, before the related articles. Only one advertiser at a time.
Save with a longer plan
- 3 months
$90$81Save $910% off - 6 months
$180$144Save $3620% off
See a sample
Sample (phone)
- Available (from Nov 13, 2026)
Golf pages
$30 + Tax per 30 days
Shown on the golf guide (/golf/), on each course page and in our golf articles. On the guide and course pages, it also appears on the first screen on phones, right below the page title. Up to 3 advertisers, all shown together in a column.
Save with a longer plan
- 3 months
$90$81Save $910% off - 6 months
$180$144Save $3620% off
See a sample
Sample with 2 advertisers
- Available (from Nov 13, 2026)
Sidebar
$30 + Tax per 30 days
Shown at the top of the right column on article pages; on phones, in the middle of the article (before the second heading). Up to 5 advertisers, all shown together in a column.
Save with a longer plan
- 3 months
$90$81Save $910% off - 6 months
$180$144Save $3620% off
See a sample
Sample with 3 advertisers
- Available (from Nov 13, 2026)
How it works
- 1Apply (space, start date, text, reader offer, link)
- 2Card authorization (no charge yet)
- 3We check the text and link (automatically, normally right away; up to 3 business days if a person needs to check)
- 4Charged when confirmed; the ad starts automatically on the start date
- 5Views and clicks emailed every 30 days
Plans are in 30-day units and can start on any available day. Prices are in US dollars: the price shown + Tax (Hawaii General Excise Tax, 4.712%). You can check the final amount, including tax, on the card page before you pay. There are no other fees. If we change our prices, the change does not apply to an ad that is already running; it applies from the next renewal. As an option, AI can suggest 3 ad copies in Japanese for $5 (charged only if you choose one).
Ad rules
What we accept
Anything related to travel in Hawaii
- Shops, restaurants and cafes in Hawaii
- Tours, activities and golf courses
- Hotels and condominiums
- Services for Japanese travelers (transfers, interpreters, Wi-Fi, etc.)
- Travel goods
- Hawaii events and hula schools in Japan
What we do not accept
- Adult content, dating, gambling
- Investment, crypto, loans
- Health products that claim effects
- Multi-level marketing
- Politics, religion
- Tobacco, vaping, cannabis
- Timeshare sales
- Links to other ad services
Ad rules in detail
- Headline up to 20 characters, description up to 40 characters. No URLs, email addresses, phone numbers or HTML
- No exaggerated or misleading claims ("No. 1" and similar need evidence)
- Discount prices and dates must be accurate. A reader offer (up to 30 characters) must be something readers can actually get, with its conditions
- The link must start with https:// and show the same content as the ad (no short links)
- Alcohol is fine as part of a restaurant or bar ad, but do not encourage drinking
Ads are not recommendations by Minna no Aloha-chan. They are shown separately from articles and labeled as ads.
Terms
- Prices are flat per 30 days and paid in US dollars. Hawaii General Excise Tax (4.712%) is added to the price shown. We do not guarantee the number of views or clicks.
- When you apply, your card is only authorized. You are charged when your ad is confirmed. If we cannot accept it, we cancel the authorization and you are not charged.
- We check the text and the linked page automatically, and your ad is normally confirmed right away. If a person needs to check it, it takes up to 3 business days. If we cannot finish in time, the application is canceled automatically at no cost.
- No refunds after confirmation, except for days your ad could not be shown because of a problem on our side.
- If your ad or the linked page changes to something that breaks our rules, or the linked page stops opening, we may stop the ad (no refund in this case).
- Ads are labeled "Ad", and the link tells search engines it is an ad (sponsored).
- We do not show ads while the toilet map is navigating, or on articles about hurricanes or other disasters.
- If we change our prices, the change does not apply to an ad that is already running; it applies from the next renewal.
- The optional ad copy suggestions are written by AI from your text and linked page, cost $5 per application only if you choose one (not discounted), and the chosen copy is checked like any other ad.
- We email you the number of views and clicks every 30 days and after the ad ends, and we remind you 7 days before it ends. To continue, you apply again at the price at that time (we never charge you automatically).
